Jurnal
Implementation of Indonesian Government Policy in Improving the Quality of Geographical Indication Products
In the era of globalization and free trade, one of the most important in Intellectual Property is geographical indications (GI) which can be said to be "GI is the new oil" in capturing food market share in the world. The important role of the government, which is very much needed in improving, marketing, and supporting the results of geographical indication products, is the key to the success of a product that is in the name of the country in the eyes of the world and national markets and can survive it. Appropriate policies are needed for the welfare of the people who carry out GI product businesses. Moreover, that they can continue to produce goods of reputation, character, and quality which have been produced for generations in that area. Bearing in mind that, in the field of support, several regional governments still do not understand and include work programs on the potential of geographical indication products as superior products in their respective regions. The aim of this research is to examine and analyze the role of the government in carrying out strategic approaches to registration, commercialization, and law enforcement for the Geographical Indication Protection Community (GIPS). This research uses a qualitative approach, where data collection is carried out through Focus Group Discussion (FGD) activities. This data collection involves stakeholders such as: regulators, academics, geographical indication experts both within the country and abroad, international institutions that handle geographical indications, and MPIG. Technical analysis was carried out using the NVivo. The result shows that: (i). Local/regional governments have not played an important role in creating awareness among local communities about certain GI products. This is demonstrated through the existence of regulatory diversification; (ii). Implementation of government policies in improving GI products is still not optimal. This requires several strategies that can be implemented in relation to GI product branding; and (iii). Cooperation between the central and local governments and related agencies is part of realizing stakeholder synergy regarding the implementation of GI, socializing the government's role in conducting outreach through several programs aimed at increasing public awareness.
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